An international B2B website for Skalar using Craft CMS

Skalar is a Dutch manufacturer of automated analytical equipment for so-called routine laboratories, for example used in agriculture, environment, pharmaceuticals and the food and process industries. Since its establishment in 1965, the company has grown into a global player with subsidiaries in Europe, North America and India. A professional, multilingual corporate website with a user-friendly CMS is indispensable for Skalar to present itself to potential buyers and existing customers.

UX/UI Design

A brand new, fresh and modern design that appeals to customers and reflects the stature of a market leader


Product detail pages with plenty of space for technical content - including videos and downloads – in nine languages


Seamless integration of job postings and automatic forwarding of leads using Maximizer CRM and Tool2Match

Craft CMS

Realised with Craft CMS so Skalar itself can easily and quickly adjust and add content

The brief for this website

"Although our previous website dated from 2010, it still functioned relatively well for us. What was troubling was that the design was anything but appealing," says Skalar content manager Simone Cornelissen. "The fact that the website was also no longer expandable with new content was a real problem given our continuously growing range of equipment in existing and new countries.”

A summary of our main requirements:

  • a more modern design;
  • easier to maintain and manage;
  • expansion to include a webshop;
  • integration of job vacancies;
  • automated lead flow;
  • preservation of multilingualism.
Skalar - International B2B website using Craft CMS - Mobile view

Partner for overview and structure

"We had already known WHITE for a few years, but for market orientation reasons we decided to approach several parties for our new website. After an initial selection round, we came up with three candidates, including WHITE. Experience with Craft CMS was an important criterion for us, because that was also used to create our old website. Besides the personal and professional click, this point was ultimately the deciding factor in choosing WHITE. They are a Craft Enterprise Partner for good reason."

"Right from the start, WHITE proved to be a highly professional and fine partner. Not only did they bring overview and structure to the existing content, they also thought along proactively to provide me with practical support – for example, by having direct contact with sales and recruitment colleagues and contact persons from involved parties. Thanks to a fixed point of contact and a weekly meeting in which WHITE provided an update, I always knew exactly where we stood."

Skalar - International B2B website using Craft CMS -  mood image

Completely new design and content structure using Craft CMS

"To devise the new content structure, WHITE first inventoried and structured all existing information, including improving our online branding. A special challenge was improving the product detail page, which contains plenty of technical content in the form of text, images and downloads – all in as many as nine languages. The quote request module is also seamlessly integrated. We can add languages to this set-up ourselves using Craft CMS and make adjustments if required."

"Besides the technology, we also asked WHITE to revamp the website design. We really appreciated the fact that WHITE's designer physically visited our headquarters so that we could personally explain Skalar and our equipment to him during a comprehensive tour."

Skalar - International B2B website using Craft CMS - Tablet and mobile view

Integrations using Maximizer CRM and Tool2Match for recruitment and sales

"For our sales and recruitment, WHITE made two integrations with external systems. Using Maximizer CRM, requests are now automatically sent to the right country managers per product group, while an API link with Tool2Match has enabled seamless integration of vacancies and applications within the website. To automate our equipment sales even further, we will eventually expand the website with a B2B webshop."

Skalar - International B2B website using Craft CMS - mood image - Marloes with client Skalar - International B2B website using Craft CMS - Product image with production Skalar - International B2B website using Craft CMS - mood image - Kristin Marloes and Simone

Skalar – WHITE collaboration

"We found the collaboration with WHITE to be a very pleasant experience. During the project, we were never told 'no'; WHITE always responded immediately to questions and wishes. We are receiving extremely good leads via our attractive new website, which our sales people can use immediately, and thanks to the strong basic set-up, I can now focus purely on fine-tuning content using analytics. I enjoy working with WHITE's Client Success Team and I look forward to further collaboration in the future." - Simone Cornelissen-Simonis, Content Manager
Skalar - International B2B website using Craft CMS - 3 on a row-v2