A visual lead generation website using Craft CMS
The pioneering Dutch company PAL-V was born from the dream of building and selling a flying car. For twenty years, the founders were busy designing, building and testing prototypes. Now, the first model of the flying car is ready for production and almost fully approved for use. That is why PAL-V now needs a visual website that generates leads mainly through 'trust & excitement'.
The brief for this website
"Given the rapid growth and professionalisation of our company, it was abundantly clear that our branding needed an update," says PAL-V's online marketer Thijn de Bont. "In line with this, we also wanted to refresh our website. At first, we were thinking of purely stylistic adjustments, but after broad consultation, it turned out that we had more requirements and ideas.
Our main wishes were:
- a structure based on lead generation;
- a lot more (moving) images and less text;
- a professional vacancies page;
- easy-to-find investor information.
The conclusion was that the existing website needed to be rebuilt almost from scratch."
Proven partner for automotive and Craft CMS
"The choice to give this assignment to WHITE was quickly made. After all, they had also provided outstanding assistance with our previous website in 2017 and therefore knew our company well. A big extra plus was WHITE's expertise with visual automotive websites with a strong focus on lead generation. That really is a speciality after all."
"Step one was defining the new website structure. Given its importance for optimal conversion, we did not take this lightly. Once we had established the framework, WHITE energetically set to work on the construction. On their advice, we decided to build the new website - like the old one - using Craft CMS. In order for the new website to last for years to come, WHITE chose the very latest version of the Craft content management system. WHITE also guided us in developing the design for the website. We took on the rewriting of content ourselves."
Sophisticated configurator and 3D animation for added experience
"The website delivered by WHITE is exactly what we were looking for: the beautiful images draw attention immediately, show the product at a glance and enthuse the visitor. The limited space for text keeps the emphasis on experience. The scroll-sensitive 3D animation provides a full picture of the folding and unfolding of the PAL-V Liberty, while the sophisticated configurator allows you to choose your ideal colour. Thanks to a built-in AR function, visitors get a good idea of the size of the flying car."
Interactive range map as a surprising extra
"And the new website offers even more, such as the revamped vacancies page with a professional look that matches our ambitions and the modern employer we are. All investor information is neatly clustered together on a single businesslike page. The range map, an extra feature that WHITE surprised us with, shows at a glance how far you can travel with the flying car."
Optimal security and performance
But De Bont has even more reasons to be happy with the new website. "Updating our outdated CMS (Craft CMS) was a fundamental step to ensure the security of our website. In fact, Craft's developers regularly release patches and updates to fix vulnerabilities and strengthen security. By keeping in step with this, we minimise the risk of cyber attacks and data breaches. With Craft's updates, we also benefit from improved website functionality and performance. This benefits the overall online presentation of our company."
Pal-V and WHITE collaboration
