Beter voor elkaar - new content platform for de Volksbank
Lightning-fast technical implementation, management, and maintenance
At de Volksbank - the Dutch banking organisation behind ASN Bank, BLG Wonen, RegioBank and SNS Bank - they focus on more than just expert money management. Equally important are social initiatives to help the ‘ordinary’ Dutchman with financial topics. For example, the bank offers financial education aimed at parents with children and runs campaigns on various social issues. To better serve customers and non-customers with content, the bank was looking for an appealing online environment separate from the existing website.
The brief for this website
'The corporate website of de Volksbank didn’t meet our social objectives. It was almost entirely focused on business audiences—from content to look and feel,' reflects Vincent Troupin on his early days as interim proposition marketer at de Volksbank. 'My philosophy is that you can only engage customers in an inspiring environment. In line with this, we quickly decided that for the 'Volkskreten' campaign and customer content in general, a completely new platform was needed, which we called 'Beter voor elkaar' (Better for each other).'
Vincent lists the main requirements:
- An environment for inspiring, ‘snackable’ content and click-through links for in-depth insights
- A user-friendly search function with topic-based filters
- Mobile-first design to ensure optimal responsiveness
- A fresh look and feel, matchting the existing ‘social’ corporate identity
'A key requirement was that the website needed to be ready within just a few months. So, we were looking for a professional partner who could get started quickly.'
Proactive collaboration, swift action
Of all the conversations with potential partners for the project, Vincent particularly remembers his first meeting with WHITE. 'The tip to approach them came from a colleague who had already enjoyed working with WHITE for the migration of de Volksbank website. I quickly realised they could be the perfect fit for this project too: they immediately understood what we were looking for and proactively proposed smart solutions using Craft CMS that would save us both time and costs. That kind of customer-oriented attitude is something you rarely come across.'
De Volksbank - WHITE collaboration
