Mega online store for Coppens Warenhuis
A mega department store deserves a extensive online store
Home accessories, (garden) furniture, household goods, toys, party items... You name it and you'll find it at Coppens Warenhuis in Volkel. Until 2013 you could only shop in their 10,000 m² physical store, because they didn't have a web store yet. Yet is the operative word here, because we sat down together with this fantastic family business and start to work on developing a comprehensive web store. And now you can shop online from the comfort of your own sofa. Unless you still have to find that comfy couch at Coppens Warenhuis, of course.
Our activities in a nutshell
More than 25,000 items
It was quite a challenge: how do you synchronize more than 25,000 different products with the POS system? And how do you then make sure that all items are displayed clearly and concisely in the online store? We did it, even if we say so ourselves! However, then comes challenge number two. A considerable number of those 25,000 items can be ordered in different models, versions, sizes, colors, materials, you name it. Add all this up and you end up with around 75,000 different SKUs, all of which deserve a place in the web store.
Technical details
John Coppens, Coppens Warenhuis
The result
Proud as a peacock! That's what we are of the very comprehensive, complex online store of Coppens Warenhuis! The web store isn't just very clear and user-friendly, it has also led to an enormous growth in turnover. In fact, an increasing proportion of the purchases are made in the web store!